Disconnects in Marketing

I’m constantly amazed by the disconnect I see between marketing campaigns, messaging and packaging (or the final delivery of the message). Companies spend millions on branding, strategy, research, product development, packaging and finally on promotion (PR, advertising and social [...]

DRS and Associates: Ready, Set, Trade Show!

It’s t-minus 7 days before ICFF – the International Contemporary Furniture Fair – and our phone is ringing off the hook. The country’s biggest trade show for modern design is one of DRS and Associates favorite events: a chance [...]

Dwell on Design 2010

For the third year in a row, Dwell on Design took place in Los Angeles on June 25-27, 2010. The LA Convention Center played host to the West Coast’s largest design show and many of the latest innovative and [...]

HD Expo/Boutique Design party at Tao’s in Las Vegas

Las Vegas is known for providing the perfect backdrop for many amazing parties, and this particular party did not disappoint. Staff from DRS attended the Boutique 18 party, celebrating the up and coming bright stars of Hospitality Design. Sponsored [...]

How to get your Products on the TODAY Show!

Just flush a potato and two limes down a High Efficiency Dual Flush Toilet! On Monday, March 29 Caroma, the worldwide leader in highly efficient dual flush toilets for commercial and residential use, had their Profile Smart toilet with [...]

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