Digital Marketing Coordinator
DRS Worldwide seeks a Digital Marketing Coordinator to join its growing team of communications and marketing professionals as we expand our digital capabilities and practices. We are looking for a team player who understands the implementation and best tactics related to digital media, and the critical role social media plays in content and performance marketing.
Responsibilities
- Support Digital Marketing Manager to achieve a preferable ROI across all digital campaigns for our clients
- Hands-on, day-to-day execution against all digital marketing campaigns (including Paid search, Paid social, Organic Social, CRM, Display, Affiliate, SEO)
- Active collaboration with Digital Marketing, Public Relations and Account services teams to deliver holistic marketing solutions
- Curate daily content to drive engagement on Facebook, Instagram, Pinterest, LinkedIn and Twitter
- Understand and deliver A/B testing approach across all platforms to achieve best results
- Make changes to campaigns daily to meet ROI goals (using Google Ads, Facebook Business Manager, Google Analytics etc)
- Conduct ongoing keyword research for Paid search excellence
- Help to create weekly + monthly reporting packs as well as provide insights and recommendations to internal team and clients
- Help to create content calendars for several client accounts simultaneously
- Responsible for making changes to continually improve performance of all digital marketing channels (incl organic social)
- Conduct outreach influencer programs on behalf of our clients
Personal Attributes
- Exceptional listening skills
- Helpful and cooperative
- Exceptional interpersonal skills
- Problem solving
- Methodical
- Works hard and goes the extra mile
- Team Player
- Exceptional level of Integrity
- Multi-tasker
Skills & Competencies
Must-have:
- Strong analytical skillset with ability to work closely with data
- Competency in using Google Analytics, Google Ads, Facebook Business Manager and Social management tools
- Experience in copywriting
- Strong writing and oral skills
- Process driven
- Able to use full suite of Microsoft office tools
- Timeliness
- Exceptional attention to detail
- Good organizational skills
- Able to plan and prioritize workload
- Creative and innovative
- Results driven
Also beneficial:
- Understanding of SEO
- A/B testing experience
- Photoshop, HTML and light editing experience
- Journalism, communications or PR experience
Passion for architectural products, interior design or luxury lifestyle products
Experience
- A minimum of 3 years working in Marketing/Ecommerce
- A minimum of 1 years experience working in social media (and other digital marketing channels)
Education
- Bachelors degree or equivalent experience
The successful applicant will be asked to supply 2 references to support their application