Digital Marketing Manager

DRS Worldwide Inc. seeks a Digital Marketing Manager to join its growing team of communications and marketing professionals as we expand our digital capabilities and practices. We are looking for a team player who understands the implementation and best tactics related to digital media, and the critical role social media plays in content and performance marketing.

This role is a hands-on position where you will manage and implement social media, digital marketing campaigns and build engagement on behalf of several interior design and home lifestyle brands.

Responsibilities

  • Active collaboration with all internal marketing functions including PR and account services teams
  • Fully responsible for the maintenance and performance of all digital marketing channels (incl organic social)
  • Driving and curating daily content for brands on social
  • Conduct and manage ongoing outreach influencer programs on behalf of our clients
  • Serve as the agency’s expert for developing and executing paid and organic social media strategies depending on the client
  • Build out and oversee more junior members of the digital marketing team
  • Strategize + execute Paid search, Paid social, Organic Social and any other digital marketing campaigns (CRM, Display, Affiliate, SEO)
  • Create optimized end to end online customer journeys from ad to landing page
  • Implement a test and learn philosophy (A/B testing) across all platforms to achieve best results
  • Monitor and optimize campaign performance daily to meet ROI goals (using Google Ads, Facebook Business Manager, Google Analytics etc)
  • Conduct ongoing keyword research for Paid search excellence
  • Have a strong understanding of competitor landscapes and how to capitalize on the client’s market position
  • Create weekly + monthly reporting packs as well as provide insights and recommendations to internal team and clients
  • Execute against a content calendar for several client accounts simultaneously
  • Stay current and update business on current digital industry trends
  • Exceptional listening skills
  • Confident in dealing with people
  • Helpful and cooperative
  • Exceptional interpersonal skills
  • Problem solving
  • Methodical
  • Works hard and goes the extra mile
  • Team Player
  • Exceptional level of Integrity
  • Creative + ambitious
  • Multi-tasker

Must-have:

  • Strong analytical skillset with ability to work closely with data
  • Competency in using Facebook Business Manager, Google Analytics, Google Ads and Social management tools
  • Advanced copywriting skills and experience
  • Project management experience
  • Experience optimizing end to end e-commerce journeys
  • A/B testing experience
  • Passionate about translating special products into the digital space
  • Ability to present confidently and passionately
  • Clear and concise communication skills both written and verbal
  • Process driven
  • Able to use full suite of Microsoft office tools
  • Timeliness
  • Exceptional attention to detail
  • Good organizational skills
  • Able to plan and prioritize workload
  • Creative and innovative
  • Results driven

Also beneficial:

  • Experience working with SEO including content and technical optimization
  • Photoshop, HTML and light editing experience
  • Journalism, communications or PR experience
  • Passion for architectural products, interior design or luxury lifestyle products

Experience

  • A minimum of 5 years working in Marketing/E-commerce
  • A minimum of 5 years experience working in Social Media Marketing
  • A minimum of 2 years experience planning and executing Digital Marketing strategies
  • Agency experience and working with multiple brands a plus

Education

  • Bachelors degree or equivalent experience

The successful applicant will be asked to supply 2 references to support their application

DRS Worldwide Inc. offers a creative and inviting work environment, a competitive salary and comprehensive benefits program that includes: medical, PTO and “guilt-free” sick days at your discretion.’

Work Remotely

Please submit a cover letter and resume to contactdrs@drsandassociates.com