DRS and Associates is excited to present the latest issue of Larger Than Light magazine, a print and digital lifestyle publication showcasing Littman Brands. On the heels of an expanded seventh issue, the Summer 2015 edition continues the trend of going bigger and brighter with even more pages to showcase Littman Brands’ expanding visibility in the design community and beyond. The demand for the magazine has grown as well, with more copies being printed and distributed wide across the lighting and design industries.
Why Larger Than Light magazine?
An extension of the “Larger Than Light” Facebook page, social media platform and online community of design and lighting enthusiasts, Larger Than Light magazine is an expansive publication and invaluable marketing piece that we create twice a year in time for the Dallas International Lighting Market. It brings to life many aspects of the lighting world in real life stories, case studies, technical articles and simply inviting commentary – all curated in a visual and inviting fashion.
Did you know?
DRS and Associates produces, creates, writes, designs and publishes this consumer and interior designer tool featuring in-depth articles and interviews with top designers and experts to further expand Littman Brands. With creative content ranging from lighting concepts that push the imagination to lifestyle features, practical tips and more, Larger Than Light magazine utilizes outside the box thinking to supplement the social media platform and further expand our client’s brands. Through “Larger Than Light,” DRS and Associates has built more than just a community for designers, lighting enthusiasts and design-inspired consumers, but a viable community that sets a new precedent for the future of marketing and branding.
Create Buzz, Leverage, extend, tell stories…. Repeat.
As a PR and communications agency, we know that we must extend all the positive exposure our clients receive to leverage and maximize their outreach campaigns. This publication serves as an excellent mechanism to do so. Since many Littman Brands products are featured in showhouses and editorial features in magazines, we use these projects and relationships to build out additional compelling content. To create each issue, we gather content through a variety of sources, including press coverage and designer outreach. We conduct journalistic interviews with top designers to discover the inspirations behind their latest creations, as well as their experiences incorporating the lighting brands Troy Lighting, Corbett Lighting, CSL® (Creative Systems Lighting) and Hudson Valley Lighting® into their projects. Anything from grand installations to smaller scale projects are featured in the magazine and then shared with the online community. We also leverage social media in many ways, including our “Let It Shine” contest, which asks participants to enter their projects incorporating Littman Brands’ designs for a chance to win a cash prize – leading to featured publication in the magazine.
We all are brand ambassadors.
Some of this content and photography could not have been produced with out the help and collaboration of Littman’s trade clientele. We’d like to thank the designers who contributed to this issue with their talent, style, technical knowledge and industry expertise. Thanks for allowing our clients to share your stories with their network of lighting enthusiasts and homeowners.