DRS and Associates is proud to present the latest issue of Larger Than Light magazine, a print and digital lifestyle publication showcasing Littman Brands (literally just off the press). The Winter 2015 edition is the largest issue yet, with additional pages to showcase Littman Brands’ expanding visibility in the design community and beyond.
An extension of the “Larger Than Light” Facebook page, social media platform and online community of design and lighting enthusiasts, Larger Than Light magazine is an expansive publication and invaluable marketing piece that we create twice a year for the Dallas International Lighting Market. The DRS and Associates team produces, creates, writes, designs and publishes this consumer and interior designer tool which provides inspirational tips and ideas that go beyond our clients’ lighting brochures. The magazine includes in-depth articles and interviews with top designers and experts to further expand the lighting brands — illustrated through engaging visual imagery and photography. Several thousand copies are printed and distributed to the Littman Brands dealer/distributor network.
To create each issue, we gather content through a variety of sources, including press coverage and designer outreach. As a PR and communications agency, DRS knows that we must extend all the positive exposure our client receives to leverage and maximize their outreach campaigns. This publication serves as an excellent mechanism to do so.
We conduct journalistic interviews with top designers to discover their perspectives and inspirations behind their latest creations as well as their experiences incorporating the lighting brands from Troy Lighting, Corbett Lighting, CSL® (Creative Systems Lighting) and Hudson Valley Lighting® into their projects. Since many Littman Brands products are featured in showhouses and editorial features in magazines, we use these projects and relationships to build out additional compelling content. Anything from grand installations to smaller scale projects are featured in the magazine and then shared with the online community. We also leverage social media in many ways, including our “Let It Shine” contest, which asks participants to enter their projects incorporating Littman Brands designs for a chance to win a cash prize – leading to featured publication in the magazine.
With creative content ranging from lighting concepts that push the imagination to lifestyle features, practical tips and more, Larger Than Light magazine utilizes outside of the box thinking to supplement the social media platform and further expand the clients’ brands. Through “Larger Than Light,” DRS and Associates has built more than just a community for designers, lighting enthusiasts and design-inspired consumers, but a viable community that sets a new precedent for the future of marketing and branding.
Print issues of Larger Than Light were distributed at the Dallas International Lighting Market this past January to great reception. We’d like to give a special thanks to the designers who contributed to this issue with their keen sense of style, technical knowledge and industry expertise. Thanks for allowing our clients to share your stories with their network of lighting enthusiasts and homeowners.