PR 101: When a newspaper reporter calls and says he/she wants to write a story about your luxury brand client, the answer to virtually all of their requests is “Yes.” This type of press can be a huge windfall for businesses. And if you hesitate by not calling a reporter back promptly and balking at what may seem like big requests, you’re going to lose the opportunity. Creativity is often key to making sure your client is featured prominently.
This “Yes” mentality was put to the test recently, when a newspaper reporter wanted to write a story about steam shower manufacturer -and DRS and Associates client- ThermaSol. The time and date for the interview with ThermaSol CEO Mitch Altman came together easily. But the reporter informed me the day before the interview that she really needed her photographer to shoot pictures of somebody using the steam shower –and stock images would not do. My answer: “We got it covered” -or ME uncovered as it turned out.
-or ME uncovered as it turned out!