Raised in Downers Grove, IL, a suburb of Chicago. It wasn’t always easy growing up in the shadows of the likes of Denise Richards, “Macho Man” Randy Savage and hockey’s Granato siblings, but Alex managed to get through and landed at DePaul University for college.
Before coming to LA, Alex lived in Chicago for three years while attending DePaul. There he earned a degree in Public Relations/Advertising while studying Political Science as well. It was during this time he began working with various non-profit organizations throughout the city, aiding in their public relations and social media efforts and development. The experience he gained working with these organizations was the launching pad for his fascination with social media as a business tool, which led him to DRS.
People often ask Alex how he decided on Los Angeles. The answer is really quite simple. After enduring 21 brutal Chicago winters and excruciatingly hot and humid summers, it took less than a second for him to fall in love with the Southern California weather. There is a difference between dry heat and humid heat, no matter what anyone ever tells you.
After settling in Los Angeles Alex began to search out opportunities that would allow him to use the experience he had gained while also giving him the opportunity to learn and grow as a public relations practitioner. That is when he met David Schlocker, and shortly after began working at DRS as a public relations and social media intern. Although he had very little knowledge of the design world he was about to enter, the challenge of learning something new was exciting for him. A few months later, Alex moved into the role of PR Coordinator, which he currently occupies.
Outside of work, the things Alex enjoys most are travel, sports and food. He’d be lying if he said he didn’t miss Chicago, especially the food. The pizza (stuffed), the hot dogs (Chicago style, no onion), the Italian beef sandwiches, it’s all cliché but he couldn’t care less. One of Alex’s favorite new pastimes is trying to find a decent rendition of his favorites here in LA. So far he has been unsuccessful. Who would have thought it would be this hard to find a decent red hot in California?
During Alex’s time at DePaul he completed a six-month study abroad term in Athens, Greece. This trip served as a launching pad for what has since become one of his new favorite hobbies: travel. Since arriving in Athens on his 21st birthday, Alex has embarked on two cross continental trips, the first across Europe and then this past summer across the United States. He enjoys traveling to new places and exploring and experiencing all that they have to offer. Even if it’s just a weekend trip up the coast to a lazy central California beach town.
Sports have always been a passion for Alex. Participating in them from a young age up through high school and even at DePaul, where he was a member of the Men’s Rugby Club. And he enjoys being a fan about just as much as he enjoyed playing. A loyal Chicagoan to the end, Alex’s rooting interests all hail from the Windy City. That is, except for the White Sox (gross). Alex says he bleeds Cubbie blue through and through, and his earliest memories center around watching Michael Jordan win championships for the Bulls in the mid-1990s. After being forced to watch the Blackhawks win their first Stanley Cup in nearly 50 years from abroad — he missed the parade by two days — Alex promised himself that he would never miss another championship. Unfortunately for him, Cubs fans have been waiting 103 years and it doesn’t appear that the streak will be ending anytime soon (hey, there’s always next year).