If ICFF is the equivalent of contemporary eye-candy, two our clients were the cherries on top of that delicious Sundae. Hastings Tile & Bath was a part of the Ceramic Tiles of Italy Pavilion – specifically the Bardelli Fornasettiana exhibit. As the exclusive importer and distributor of this popular line, Hastings made many people happy when they explained that they have the full collection in their showroom in the Architects & Design Building in NYC.
The graphic Fornasettiana display was literally stopping people in their tracks as they responded to the iconic Fornasetti designs and the newer designs which were created by Fornasetti’s son. People asked to be photographed in front of the display, as if they wanted to be a part of the design. It was fascinating to see, and gratifying to listen as people told us about their personal relationship with, and love of the Fornasetti designs.
LAUFEN’s booth drew people in for a number of reasons. Touting their ‘Swissness’, LAUFEN had an eye-catching video explaining their philosophy of design and showcasing both the designers and the crafting of their products. Their Mimo collection is pop-art reconceived as bathroom furniture. Attendees could not help but come over to look at, and touch the cabinets and the sculptural sink and vanity. The vivid colors were a lovely contrast to the soothing white ceramic sinks. Many people were also completely taken by The ILBAGNOALESSI dOt Collection, designed by Wiel Arets for Alessi Design Group and created by LAUFEN. Shown in a matte black finish, the dOt is named for the round, dot-like recess which adorns nearly every piece in the collection. If you didn’t understand ‘Swissness’ when you approached the booth, you certainly had a better understanding when you left!
And that’s me, Jocelyn Hutt appearing in the Mimi mirror!
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