As a Public Relations firm we receive and go through several magazines a week. In keeping our magazine lists and information up to date, we’ve seen it all. From lay-offs to magazines ceasing completely. Our clients’ target publications are much thinner than a year ago.
One would guess that in this economic downturn the volume of magazines coming in would be low in comparison to last year. But after a quick comparison of our 2008 and 2009 magazine lists, not only is volume of magazines we receive higher, but editorial coverage is up too.
It goes to show that even with cuts in advertising and a more selective audience our clients’ products along with the information we provide remain fresh, interesting, and relevant.