Thanks for visiting our new gen 2 website and corporate blog site. You are reading my first official DRS Jot and I can tell you that my team and I are excited about the launch of our new site. Many hours of hard work and creativity went into the creation and execution of this project. Web sites are a continuous work in progress so I can’t say that we are finished – but we certainly are ready to put it to work for us and our clients.
The concept behind Jots is simple and quite casual, if you will. We wanted to create a blog area where we could share our thoughts, ideas, and just about anything marketing and branding. We might even slip in a few impromptu comments, antidotes or stories that might seem off the wall… but that’s what makes it fun. To me “Jots” are quick little blurts of information that come to mind…. Like jotting down a note… or thinking of an out of this world idea… or speaking out about what’s on your mind. For those of you who know me well, understand that I can go off in many tangents and directions during a conversation in my quirky way, but we always end up back on point. Well think of our Jots blogsite as a place that we all can be granted permission to go in many directions and share a bit more of our personality. Feel free to send us your comments and feedback about anything you like and it just might end up as a posted Jot too.
The gen 2 website story: It starts like this; I wake up in a cold sweat at 3:23AM nine months ago (I am sure you’ve had one of those “what keeps me up at night” experiences) and I am kind of in a panic state, mind racing, imagining the future of social networking and how the web will be utilized to engage luxury consumers and what we should be doing in a bigger way as a marketing agency. I know what you are thinking… this guy does not get out much if that’s what he’s dreaming about.
Well our agency was already ahead of the curve in so many ways years prior to this with our on-line initiatives and with proven results for our clients. Yet I really realized that we were not doing enough and we needed to take serious steps to really propel our business into in-bound and social media marketing. I also realized that we had the opportunity to provide our clients with more enhanced services within our own shop. It had been on my list of things to do in our business for the past couple of years and we had been tinkering with outsourcing services and making referrals for different services – but we were never satisfied with this process. It was probably 4:00AM at this point… and I yelled, “OK, Do it now!” Nat did not appreciate that of course because she was still fast asleep and who knows what she thought I was dreaming about.
