In today’s Public Relations world more and more magazines, newspapers, groups and individuals are publishing their content online. Editorial, news and blog online coverage is now one of the more noticeable direct results of Public Relations activity. A year ago less than 5% of coverage from our clients was found online, and now that number has risen all the way up to 17%. This is an interesting factor that has made how nearly every facet of Public Relations to be analyzed and optimized for the Web.