Many, if not all, interior designers, architects, and luxury durable goods companies have a vast network of people that they work with on a regular basis. These people tend to consist of business constituents, partners, customers, employees and friends. When you stand back and take a good look at the network of people you know and work with on a regular basis, you can see how by bringing these people together in a way that represents you and your company will give people outside your network a better idea of who you are and who you are.
Being a well connected individual and a company that has had a number of excellent business relationships over the years is a major plus to doing business with you over someone who does not have these relationships. Let’s say your number one customer is also a business owner and has a great idea for a new venture in another completely unrelated industry, but really wants to bounce their ideas off of someone knowledgeable before they invest. If you, through your business contacts and vast network, just so happen to know one of the leading experts in that industry; you will then become your customer’s new best friend for making this introduction possible. Your past relationships and connections should be working for you every day to help your business grow and establish new business, relationships and connections.
