Do you know what is hands down the most important factor in Internet Marketing? That’s right, it’s tracking your website’s visitors. Even if you have no Online Marketing Strategy in place, at least if you have website statistics in place you can tell if you get any traffic or make any impact in the search engines, blogs, social networks, news sites or through email. Without any type of accurate tracking system you are completely in the dark as to what your site is doing on the Internet.
The simplest form of tracking is visitor tracking which will tell you how many visitors came to your site, where they came from, what pages they visited, how long they were on your site and each page, what browser and operating system they are using, and if they clicked on a link to leave. This is all the most basic information that a tracking system will tell you, but not necessarily the most important. The most important information that a tracking system can log is if these visitors completed one of your online goals.
