Curious about what makes up the personalities and diversities of our DRS team? In an ongoing series called “DRS Spotlight” we’ll be taking a closer look at what makes up the creative spirit that fuels DRS everyday.
online marketing wizard
Any resemblance of our Christopher Robin to the A.A. Milne character of Christopher Robin and Pooh should be put to rest right now. The only thing these two Robin’s have in common is that they might both be fanciful figments of our imagination. Our Chris Robin is DRS’ Online Marketing Manager, a role in which he continues to grow and thrive. He works closely with our Social Media team to give voice to our clients in the online world. And what a voice. Witty, irreverent, wry, droll – Chris never fails to send the perfect retort to in-house correspondence when needed. In the world of public relations, where every day and every minute counts when performing for your clients – a well-placed bon mot from Chris sometimes is just what the Doctor ordered.
Working with our clients Facebook, Twitter and blog accounts, Chris spends much of his day researching trends in the industry and developing stories around our clients’ products to showcase them in the their best light. This doesn’t mean it’s all super-serious; there is much about the home design industry that is quite amusing.
Chris’ take on the industry is both irreverent and respectful – he understands the passion and enthusiasm people have for these beautiful products and he is able to articulate that passion while carefully maintaining each client brand ‘voice.’ That’s why he’s so good at his job: being able to educate, enlighten and amuse people is a skill not many can claim.
How did he come about this skill set? It’s really hard to say. Chris is very private. In fact, when asked to provide some background material for this profile – he reluctantly told us the following: his family (he has a sister) grew up in the Los Angeles area. He attended school at Loyola Marymount University in Los Angeles, where he majored in English. Chris does make use of his English degree – not only writing tweets, but teaching writing to children at a non-profit organization. Chris will also admit that he does picture himself always writing in one form or another, and while it may not always be in the form of 140 characters, he is enjoying working with new forms of media and he’s interested in watching the industry grow and develop and he’d like to remain a part of it.
When asked about hobbies, or activities he likes to do outside of work — here, verbatim – is how he answered:
As for talents/hobbies, in the past few years I’ve spontaneously attempted to reach an intermediate level (aiming high!) for the following skills: how to play guitar, how to cook, drink mixology, and how to speak another language (French or Spanish.)
Random things I would like to be able to do: operate a stick shift, whistle, blow a bubble of gum (mouth stuff in general), dunk a basketball, be comfortable with growing a beard, incorporate Latin and/or French idioms into my everyday vocabulary to make myself sound sophisticated, learn that card trick where you magically pull the card from behind the person’s ear, craft something out of wood, and be able to navigate my way around Los Angeles without having to use Google Maps (good luck with that Chris!)
And that, ladies and gentlemen….is Chris Robin. In a nutshell. Sort of.
