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The Kitchen Remains the Place to Be – Indoors or Outdoors

Friday, July 16th, 2010
Pizza

First Pizza of the Season: Tasty Margherita. Only three-minutes and molto buono!

The saying, “the kitchen is the heart and soul of every house,” is one of those adages you can’t really appreciate until you see it in action. But of course, it makes perfect sense. The kitchen – whether indoors or out – is a natural focal point for nearly every facet of a home’s activity.(After all, I’ve been preaching about this for years to our clientele.) It is so true that no longer is it the cook’s domain – simply an appliance haven of fridge-oven-sink.   The kitchen has become the nucleus of the house – the hot spot for socializing, eating, or just hanging out. It’s where you pop in for a snack and a chat with the kids, where you sit with your laptop and read the morning’s headlines, and where you spend hours crafting a holiday meal (or at least opening take-out containers) with those you love. Call it the family room with food – the kitchen is undeniably the it locale.

Outdoor Dining

Can't think of a better way to enjoy an evening with friends. Who needs a table! (Nat's taking the photo)

This weekend, my wife and I spent Saturday evening ensconced in the most basic of home-entertaining practices: we had friends over for dinner. It was a beautiful Southern California evening, the outdoor pizza oven was hot and ready for everyone’s make-your-own creations (mind you, after 4-hours of prep, feeding it aged almond-wood to get the refractory clay surface to 650 degrees Fahrenheit – no Domino’s one hour or less delivery here!) After transforming our backyard dining table and furniture into an al fresco oasis – all we needed was hungry diners. As the evening progressed – our guests assembling their pies, me standing guard at the pizza oven – I realized that although everyone was well fed, we hadn’t actually touched our outdoor table. All the eating, cooking, and socializing hovered around our outdoor kitchen and never budged. We all seemed to bring the chairs over and line them up in front of the kitchen. It was oven-to-mouth… oven-to-mouth…times ten pies. Even later, when the night cooled off and dessert rolled around, our ambition to gather in our indoor dining room (around a table custom-designed for its space, no less, and one that we like to use as often as I can) was thwarted as we found ourselves perfectly cozy in the kitchen, draped over counter-tops and stools, casually sipping coffee, eating sweets; definitely not missing chairs-with-backs for even an instant.

Home design is an ever-evolving art, one that’s always shifted with our culture to reflect new priorities. Now, it’s apparent more than ever that our homes crave centralization – a hub from which we can extend all the reaches of our lives: family, work, entertainment, technology. And of all the rooms to assume this role, the kitchen has emerged as the overwhelming victor. It has morphed from “utilitarian” to “meta-functional,” and now requires a specific toolkit of products and design elements to support its new part in our home life.

Note to homeowners: When considering the kitchen, think beyond food, beyond dishes and glassware, beyond size and ease of cooking spaces. Instead, embrace the kitchen as the new horizon of home-lifestyle composition and acknowledge the infinite possibilities it brings with it.

And note to designers, dealers and manufacturers: Don’t underestimate the importance of developing and creating products that truly make a difference in the way the end-user lives and experiences day-to-day activities. Designing spaces and creating environments where our clientele can appreciate the things in life that really matter such as enjoying friends and family – while creating memorable experiences as often as possible – long after their remodel or new home is complete. In doing this, our livelihood becomes more than a point of sale for our products or services, rather it becomes one of the most rewarding parts of our professional lives.

Dwell on Design 2010

Wednesday, June 30th, 2010

For the third year in a row, Dwell on Design took place in Los Angeles on June 25-27, 2010. The LA Convention Center played host to the West Coast’s largest design show and many of the latest innovative and stylish products in the industry. Staff from DRS was there taking in the exhibitions from over 200 brands and seeing what the best in the design industry had to offer this year.

DRS at Dwell on Design

Christopher Robin, David Schlocker, and Neil Greenwood of DRS soaking up the fun on the Dwell on Design exhibition floor

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HD Expo/Boutique Design party at Tao’s in Las Vegas

Monday, June 7th, 2010

Las Vegas is known for providing the perfect backdrop for many amazing parties, and this particular party did not disappoint. Staff from DRS attended the Boutique 18 party, celebrating the up and coming bright stars of Hospitality Design. Sponsored in part by THG, the manufacturers of exquisite bath products for commercial and residential use, and a long-time client of DRS and Associates; the invitation-only party was held at the exclusive Tao’s nightclub and restaurant in the Venetian Hotel in Las Vegas. Attendees were treated to unique cocktails and food and had the opportunity to meet and mingle with the winners of Boutique Design’s ‘Boutique 18.’ These young and innovative designers have proven their mettle by raising the bar on hospitality design in ways that look to the future yet honor the past. We look forward to seeing the many amazing projects they will be involved with over the coming years!

Boutique Design Event

Jocelyn Hutt, Vice President, East Coast Division of DRS and Associates, and David Schlocker, Founder and President of DRS and Associates attend Boutique Design’s ‘Boutique 18’ Bash

Hastings Tile & Bath and Laufen Stand Out in the Crowd at ICFF

Thursday, May 27th, 2010
Bardelli Wall Tile

Bardelli Wall Tile through Hastings Tile & Bath (Fornasetti ceramic Vase available at Barney's)

If ICFF is the equivalent of contemporary eye-candy, two our clients were the cherries on top of that delicious Sundae.  Hastings Tile & Bath was a part of the Ceramic Tiles of Italy Pavilion – specifically the Bardelli Fornasettiana exhibit.    As the exclusive importer and distributor of this popular line, Hastings made many people happy when they explained that they have the full collection in their showroom in the Architects & Design Building in NYC.

Close-up of Bardelli Wall Tile

Close-up of Bardelli Wall Tile

The graphic Fornasettiana display was literally stopping people in their tracks as they responded to the iconic Fornasetti designs and the newer designs which were created by Fornasetti’s son.  People asked to be photographed in front of the display, as if they wanted to be a part of the design.  It was fascinating to see, and gratifying to listen as people told us about their personal relationship with, and love of the Fornasetti designs.

Bardelli Wall Tile Distributed by Hastings

Bardelli Tile distributed exclusively by Hastings Tile & Bath

LAUFEN mimo Collection

LAUFEN mimo Collection debuts at ICFF

LAUFEN’s booth drew people in for a number of reasons.  Touting their ‘Swissness’, LAUFEN had an eye-catching video explaining their philosophy of design and showcasing both the designers and the crafting of their products.  Their Mimo collection is pop-art reconceived as bathroom furniture. Attendees could not help but come over to look at, and touch the cabinets and the sculptural sink and vanity.  The vivid colors were a lovely contrast to the soothing white ceramic sinks. Many people were also completely taken by The ILBAGNOALESSI dOt Collection, designed by Wiel Arets for Alessi Design Group and created by LAUFEN.  Shown in a matte black finish, the dOt is named for the round, dot-like recess which adorns nearly every piece in the collection. If you didn’t understand ‘Swissness’ when you approached the booth, you certainly had a better understanding when you left!

And that’s me, Jocelyn Hutt appearing in the Mimi mirror!

How to get your Products on the TODAY Show!

Wednesday, March 31st, 2010

Just flush a potato and two limes down a High Efficiency Dual Flush Toilet!

On Monday, March 29 Caroma, the worldwide leader in highly efficient dual flush toilets for commercial and residential use, had their Profile Smart toilet with integrated sink and Sydney Smart™ toilet featured on The Today Show’s Green Gadget Time segment. In anticipation of this year’s Earth Day, renowned gadget expert Steve Greenberg demonstrated the features and benefits of Caroma’s water conserving yet powerful toilets to Kathy Lee Gifford, Hoda Kotb and the millions of viewers who tune into the popular daily morning program.

In the segment, Greenberg described how the Caroma Profile Smart toilet effectively recycles water by allowing users to wash their hands in the integrated sink with fresh water that drains into the toilet tank to power the following flush. Greenberg wowed the audience by easily flushing a potato and two limes down the Sydney Smart toilet. This successful demonstration proved how the large trap together with the flush-down technology of the Sydney Smart toilet virtually eliminates blockages even when using the low-flow feature of only 0.8 gallons of water!

For more information about Caroma Dual Flush toilets, visit their website: www.caromausa.com

You can see the full press release here: Caroma® Smart Toilets Featured on The Today Show

And watch the whole clip on the NBC website. The Caroma segment starts at about the 2:40 mark in the clip: Green Gadgets Help Save Planet and Money

Caroma Dual Flush Toilets

Caroma Dual Flush Toilets

You can't do that! Flushing two limes and a potato.

You can't do that! Flushing two limes and a potato.

It worked! Two limes and a potato flushed with Caroma toilet.

It worked! Two limes and a potato flushed with a Caroma toilet.

Studio Italia Designs “Blow Lamp” on ABC’s Ugly Betty

Monday, March 22nd, 2010

The comedy Ugly Betty on ABC has been known for featuring very cool and stylish interior design and architectural products on each episode, and episode #415 entitled “Fire and Nice” was no exception. Throughout the second half of this episode Studio Italia Designs’ Blow lamp is featured in a number of scenes, including a close up of the lamp which makes its first appearance at the 29:30 mark in the episode. The Blow table lamp makes another appearance just after the 33 minute mark of the program, and is in the background during a dramatic fight scene. Below are a few screen shots of the lamp being shown during the episode. You can click on any image to view a larger version. To see the episode click this Ugly Betty link: Ugly Betty

Blow lamp On Ugly Betty

Blow lamp On Ugly Betty

Blow lamp On Ugly Betty

Blow lamp On Ugly Betty

Blow lamp On Ugly Betty

Blow lamp On Ugly Betty

Blow lamp On Ugly Betty

Blow lamp On Ugly Betty

Superhero Action Figure of the Week!

Monday, November 23rd, 2009

Plumbers haven’t gotten much credit lately, at least not since “Joe The Plumber” was in the news every day. Well that’s all going to change when plumbers see that they can now buy their kids their very own Superhero Action Figure! It will sure to be a hit for the kids this holiday season!      ;)

Plumber Action Hero

Plumber Action Hero

What Will Change in the New Luxury Marketplace?

Monday, October 26th, 2009

By David Schlocker

New indicators over the past month or so have been showing that luxury markets are beginning to recover as the affluent are returning to their familiar spending habits. As the luxury market rebounds, however, will it be the same as it was before the worldwide economic crisis? We have been trying to get a head start on these market changes by encouraging all of our clients to take a more active roll in not only their websites but also things such as social networking, online marketing, and new online media.

The “Annual Worldwide Market Study” was just released by Bain & Company, and while it forecasts that luxury markets will continue to have a rough road ahead for the rest of 2009, they will begin to increase by a small 1% margin in 2010. The study also makes predictions which show that the luxury market will change in the coming decade. Bain concluded their presentation of their study with 10 global luxury trends that they foresee taking place in the coming decade, and starting in 2010. While these are just predictions, many of them hit on a common theme that we have seen firsthand with our clients and the markets they represent.

1. Bain – Younger consumers and new groups such as working women will become the dominant segments as baby boomers age and retire.

DRS Response – Marketing and catering to younger segments is a must. As the baby boomers retire and decrease in their numbers in the next decade, new generations will take their place as the luxury consumer of the future. A key point is to not overlook by any marketer – we must learn to communicate and reach this younger segment utilizing the methods they consider relevant – today.

2. Bain – Aspiration will evolve into new relationships with brands as consumers look to fill different emotional needs with their luxury purchasing.

DRS Response – New generations of  ”new” consumers will have new and different emotions within their purchasing habits.

3. Bain – Retail networks and product offerings will see greater and greater customization by country and even by city-one size fits all has stopped working.

DRS Response – Many if not all of our clients have caught on to this growing trend where the need to have the ability to customize luxury products is an essential part of the purchase. Not only do these customizations provide a more personalized product for the consumer, but it also gives the consumer a closer connection to the product as they have the ability to interact with the creation of the product directly, hitting on a new emotional bond with the luxury products similar to the IKEA effect.

4. Bain – Growth in China, South Asia and Central Asia may cause Asia to overtake Europe and the Americas as the largest global luxury market region.

DRS Response – This is a fairly obvious prediction as the balance of wealth has shifted over the last decade and with globalization, the availability of information, accessibility, logistics and access to more and more luxury goods from outside of Asia does not become an issue.

5. Bain – Asia`s diversity (more than 15 countries, more than 300 cities, and more than 50 million consumers) will stretch luxury brands` marketing and supply chain capabilities.

DRS Response – With new markets will come new challenges in serving these markets with the efficiency that has taken years to prefect in other regions. In addition, different cultures have different cultural needs, social faux pas’, and different ways of doing business. The luxury companies that are able to diversify to these markets most efficiently will be the ones that come out well ahead in these new, diverse countries.

6. Bain – Market pressures in a turbulent recovery will drive a second wave of luxury consolidation.

DRS Response – Consumers who are still willing to spend during these times will be looking for additional reasons to purchase and feel good about it. Hot points such as sustainability or environmental issues, authentic and original products, truly crafted or technical designed production, quality and durability, all with more of a story behind them will be important for luxury brands to bring forward. These consumers are also demanding more of an “experience” and automatically will expect a higher level of service, appreciation and relationship with their sales transaction (both online and through traditional resellers).

7. Bain – New luxury players will emerge as tastes and consumers change, including brands based in emerging market companies.

DRS Response – Your mother & father’s luxury products will no longer be applicable to the luxury consumers of tomorrow. New luxury brands that see the new trends and are able to diversify will gain new and existing market share.

8. Bain – The luxury shopping experience will transform as direct-owned stores, department stores and outlets look for ways to draw in the decade`s new luxury shoppers.

DRS Response – As more products and information become readily accessible retailers will need to market their business in a way to differentiate themselves from others. Probably the first areas to focus on will be on consumer’s experiences in doing business with the store as a whole. This includes items so often overlooked: experience and educated sales team, history of business, the process in doing business with a store, building personal relationships with the consumer, a compelling reason for a consumer to feel good about their purchase and where they have chosen to spend their money.

9. Bain – Online retail is still in its infancy, but quickly becoming more than a niche.

DRS Response – Taking luxury products online is a step that every brand will need to tackle sooner or later. The ones that conquer this task first, and exceptionally through expressing the emotional bonds that a luxury brand through online mediums will no doubt become the players in the big picture of luxury goods. The challenge we all will face is that a brand does not loose it’s value due to pricing and discounting issues normally associated with online sales.

10. Bain – Retailers will treat new shoppers as “in play,” and offer competitive products to those produced by typical luxury brands.

DRS Response – Smart retailers will realize that the definition of “luxury” means different things to the world of new consumers and in order to capture their attention (their dollars) they must offer products that clearly define themselves from each other – while at the same time be able to offer products that bring meaning and create an emotional connection with today’s consumers’ perception of what truly is luxury. The result will be a trend towards more options and choices. Retailers and Manufacturers – be ready to provide enough information and content online about your products so that these new shoppers can confidently and comfortably make their purchasing decisions.

The world of luxury has taken a hit during the past year, there’s no denying that, but the luxury companies that come out on the other end with a clear definition of what the consumer of the future wants will no doubt be wildly successful. By investing in the future of your luxury brand today, your future consumers will not only be aware of your brand today, but have existing emotional ties to your luxury brand tomorrow.

Sorry – It’s time for Saturday’s

Wednesday, August 12th, 2009

A friend of mine that lives in Northern California is in the process of a major home renovation. He called to ask me if I would recommend a showroom or two, in his area, that he and his wife could visit to buy products for their four bathrooms, kitchen, laundry room and mudroom. I gladly referred the couple to three of my favorite showrooms. (I say “gladly” because I was relieved that their first question wasn’t, “Can you get me a deal on some plumbing fixtures?”). The other question I still get from family and friends is, “Can you stop by to take a look at my leaky sink?” But that’s another story.

My buddy called me back after about an hour and told me that none of the showrooms I’d recommended were open on Saturday!

“David, my wife and I work like crazy and we don’t have time during the week to browse for products at a showroom – this is impossible!” he yelled at me.

All I’ve been hearing for months now is how dealers’ showroom traffic is way down and how sales are terrible. Hello dealers, what are you doing about this?

I know, I know … the thought for many years was that if a potential client was serious enough about purchasing something they would make the time during the “normal” work week to come in and buy it. Or, “We only work with trade professionals and their clients so we don’t need to open on weekends.” I am aware of these concepts as I lived in the showroom world for many years as an independent and oversaw 27 locations in seven states. (I’ve got the gray hair to prove it!) But as we all know, times are different and today, more than ever, we must change our model to attract business. And I mean the right business, by the way.

In the example of my friend, both he and his wife are highly successful in their fields, great income earners, and they have two children and a dog, and can certainly afford to purchase nice products for their home … but they can not afford to loose their jobs or any of their clients.

Think about it from your customer’s perspective or your own perspective as a consumer:

  • Successful people are highly focused on their businesses and careers – so they need to work longer and harder to accommodate the needs of their customers or their companies’ work requirements.
  • There are many more dual income earning couples out there now and scheduling appointments together is difficult.
  • The “two or three hour lunch break” is not looked upon as a good thing during today’s economic climate … And even if no one is looking … maybe there is a guilt factor involved.
  • Discretionary dollars for purchasing more upscale products takes a bit more time and consideration for many consumers these days … So from the sale’s side, it will take more education, more service, and more focus during the process. Why add stress to your potential client’s experience by having them not be able to take the proper time to decide – on their time?
  • Even designers and other trade folks are working unique hours and doing their part to accommodate their clients. A Saturday might be the only time they can come visit a location (for all the same reasons stated above).

Some showroom owners are probably thinking that this option is difficult because of the added overhead expense of opening a sixth day. Perhaps the solution is to create alternate work schedules for staff, or even close on a weekday and promote the heck out of opening on Saturdays to accommodate your clients’ busy lifestyles. Another point about my friend’s story is that not one of the showroom employees who they spoke to on the phone offered to set up an off-hour appointment. How nice would that have been? I’ll tell you how nice … he wouldn’t have called and yelled at me!

When you do decide to change your hours of operation and approach customer sales – be sure to market this internally and externally. Tell the story of why you are changing your business to accommodate clients’ needs.

Business is still out there … We just need to give them a chance to purchase when they are able to. Saturday just might be the day.

A cold sweat at 3:23AM

Wednesday, July 29th, 2009

Thanks for visiting our new gen 2 website and corporate blog site.  You are reading my first official DRS Jot and I can tell you that my team and I are excited about the launch of our new site. Many hours of hard work and creativity went into the creation and execution of this project. Web sites are a continuous work in progress so I can’t say that we are finished – but we certainly are ready to put it to work for us and our clients.

The concept behind Jots is simple and quite casual, if you will.  We wanted to create a blog area where we could share our thoughts, ideas, and just about anything marketing and branding.  We might even slip in a few impromptu comments, antidotes or stories that might seem off the wall… but that’s what makes it fun.  To me “Jots” are quick little blurts of information that come to mind…. Like jotting down a note… or thinking of an out of this world idea… or speaking out about what’s on your mind.  For those of you who know me well, understand that I can go off in many tangents and directions during a conversation in my quirky way, but we always end up back on point.  Well think of our Jots blogsite as a place that we all can be granted permission to go in many directions and share a bit more of our personality.  Feel free to send us your comments and feedback about anything you like and it just might end up as a posted Jot too.

The gen 2 website story: It starts like this; I wake up in a cold sweat at 3:23AM nine months ago (I am sure you’ve had one of those “what keeps me up at night” experiences) and I am kind of in a panic state, mind racing, imagining the future of social networking and how the web will be utilized to engage luxury consumers and what we should be doing in a bigger way as a marketing agency. I know what you are thinking… this guy does not get out much if that’s what he’s dreaming about.

Well our agency was already ahead of the curve in so many ways years prior to this with our on-line initiatives and with proven results for our clients. Yet I really realized that we were not doing enough and we needed to take serious steps to really propel our business into in-bound and social media marketing. I also realized that we had the opportunity to provide our clients with more enhanced services within our own shop. It had been on my list of things to do in our business for the past couple of years and we had been tinkering with outsourcing services and making referrals for different services – but we were never satisfied with this process.  It was probably 4:00AM at this point… and I yelled, “OK, Do it now!”  Nat did not appreciate that of course because she was still fast asleep and who knows what she thought I was dreaming about.

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